Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app. Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list. Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.

Share:
More In Culture
How to Save on Holiday Decorations
As people start decorating for the holiday season, it can get a bit pricey with expenses getting in the way. Jen Anderson of Metropolitan Farm spoke with Janice Lieberman about how you can save on those decorations.
Artists Praised in Kennedy Center Honors
President Joe Biden and First Lady Jill Biden attended the Kennedy Center's annual honors gala. The 2023 honorees included the Bee Gees' Barry Gibb, comedian and actor Billy Crystal, opera singer Renee Fleming, rapper and actress Queen Latifah, and singer Dion Warwick.
New Music Friday
It won't be Friday without some new music to listen to this weekend.
Load More