Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Kendall Tichner, founder and CEO of Wild Captives Archery Range in Brooklyn, NY, joined Cheddar News to discuss how she got started after going viral with her skills during the pandemic and how it led her to open her archery range where she wants to cater to more women and LGBTQ+ communities.
Emmy-winning actor Andre Braugher, best known in TV shows like 'Brooklyn Nine-Nine' and 'Homicide: Life on the Street,' died on Monday at the age of 61.
The Emmy-winning actor died at age 61 after a brief illness. Braugher was best known for starring as Det. Frank Pembleton in the critically acclaimed 1990s series "Homicide: Life on the Street" and as the deceptively stone-faced Capt. Ray Holt on the comedy "Brooklyn Nine-Nine" in 2013-2021.
A study out of South Korea looked at over 23,000 people and found those who spend more than an hour commuting to work are 16% more likely to experience depression.
