Waze Partners with Lionsgate To Bring Liam Neeson Experience to Users
Waze has partnered with Lionsgate to allow users to get their directions voiced by Liam Neeson to promote the actor's new film "The Commuter." Amber Kirby, Brand Partnerships for Waze discusses how these campaigns benefit the navigation app and what it takes to bring these voices to life on the app.
Liam Neeson will only be available to users until mid-January in conjunction with the release of the Lionsgate film. Kirby explains that Neeson recorded about 70 phrases for the app, which are implemented into the app and users have the option of choosing Neeson from the list.
Past feature voices have included names like Morgan Freeman, Arnold Schwarzenegger and Darth Vader. Kirby says she is always trying to get big names for new campaigns and they will continue to offer these A-listers as voices in the car.
Wondering what to watch this weekend? This week we suggest the secrets to aging gracefully, life after boxing, a serious criminal drama and classic John Steinbeck.
Archaeologists found hidden treasure from a 200-year-old West Point time capsule that initially disappointed in a live stream that appeared to yield just dust when the artifact was first opened.
Archaeologists found hidden treasure from a 200-year-old West Point time capsule that initially disappointed in a live stream that appeared to yield just dust.
There won't be a shortage of parties and barbecues this Labor Day weekend. Madeleine Buckley, senior editor with The Toy Insider, joined Cheddar News to show what games are available for families and friends of all ages to enjoy together.
