By Cathy Bussewitz

Waymo is allowing the general public to hitch a ride in its driverless autonomous vehicles in Phoenix, expanding a service it had been quietly offering to a select group of riders for the past year.

The service launches to the general public Thursday. The vehicles, which will have no back-up drivers behind the wheel to take over in sticky situations, will serve an area of 50 square miles. There won't be anyone watching remotely who can take over in an emergency and drive the car.

Before the coronavirus struck, which reduced demand for rides, Waymo was providing 1,000 to 2,000 rides in autonomous vehicles per week. Most of the rides had a backup driver behind the wheel, but 5% to 10% of the rides were without a human backup driver and were available only to a smaller group of riders who signed non-disclosure agreements. Waymo did not disclose how many fully autonomous vehicles will be available to the public in the Phoenix area.

“We are worried about our ability to meet demand with the capabilities of the vehicle we have right now,” CEO John Krafcik said in a conference call with reporters.

Waymo, a unit of Google parent Alphabet Inc., is hoping to eventually expand the service into California, but does not yet have concrete expansion plans to announce, Krafcik said.

“Even small experiments with fully autonomous vehicles in the real world are important steps forward,” said Erik Gordon, a professor at the University of Michigan Ross School of Business, in an email. But he cautioned that “given the secrecy about every company’s autonomous technology, people in Phoenix can only hope that the driverless cars turn out to be as safe as cars with drivers.”

For the next several weeks, every Waymo ride in the Phoenix area will be without a backup driver. After that, Waymo will re-introduce human backup drivers behind the wheel in some of the vehicles so the company can work on expanding its service area. Rides with human backup drivers cost the same amount as those without.

To help encourage safety during the pandemic, Waymo provides wipes and sanitizing gel in the car and asks riders to confirm in a checklist that they haven’t been exposed to the coronavirus. Waymo requires riders to wear masks and checks that masks are being worn using cameras inside the car. If Waymo detects a rider is not wearing a mask, the company's support team will call to remind the rider of the policy, but the company would not say whether it would stop the trip. The vehicles also have an air circulation feature that helps remove germs that other riders may have introduced.

Share:
More In Business
Ford Cuts Production of F-150 Lightning Electric Truck
Ford says it’s reducing production of the F-150 Lightning electric pickup vehicle as it adjusts to weaker-than-expected electric vehicle sales growth. The automaker said about 1,400 workers will be impacted by the move.
Apple Overtakes Samsung as Top Seller of Smartphones
Dan Ives, Managing Director and Senior Equity Analyst at Wedbush Securities dives deeper into a report by the International Data Corporation (IDC) that Apple has ended Samsung's 12-year reign as the world's largest smartphone seller.
AI is the Big Opportunity and the Risk to Watch at Davos
Artificial intelligence is the biggest buzzword at the World Economic Forum’s annual meeting in Davos. Advances in generative AI stunned the world last year, and the elite crowd is angling to take advantage of its promise and minimize its risks.
Load More