Warner Bros. will break up their cable and streaming businesses
By Lauren Forristal, TechCrunch
A studio desk. (Warner Bros. Discovery)
As cable television continues to experience stagnation, with the trend of cord-cutting growing stronger each year, Warner Bros. Discovery (WBD) is adapting to the evolving media landscape by separating its streaming and cable operations. This landmark decision aims to maximize the potential of both businesses, according to WBD.
The company announced Monday its plan to split into two publicly traded entities: The Streaming & Studios division, which will include Warner Bros. Television, Motion Picture Group, DC Studios, HBO, and HBO Max; and Global Networks, featuring CNN, TNT Sports in the U.S., Discovery, and Bleacher Report.
Notably, Discovery+ will not be included in the Streaming segment, indicating that WBD may not prioritize it as much as HBO Max.
Recently, HBO Max reverted to its original branding, emphasizing the company’s commitment to premium content, in contrast to Discovery titles, which have underperformed, leading to several removals.
This decision reflects a broader trend among media companies, such as Comcast’s spinoff of NBCUniversal’s cable channels last year.
Abrar Al-Heeti, Tech Reporter at CNET, explains what will happen if and when the TikTok app is banned in the United States. Plus, who may buy it? Watch!
Chris Lafakis, Director at Moody's Analytics, discusses how home insurance may change as a result of the devastation in California brought on by the LA fires.
Brian Rosen, Founder and CEO of InvestBev, discusses what the Surgeon General’s new Advisory on Alcohol and Cancer Risk means for the adult beverage business.
Damage from the Los Angeles inferno is setting records—and it's not over. Plus, rate-cut drama, the battle over Greenland, and Zuckerberg bends the knee.
Watch Duty CEO, John Mills, talks to Cheddar about how the app works, how it helps people in real time and how people can donate to help those affected.
JP Richardson, CEO at Exodus, discusses bringing Exodus public, his thoughts on the future of crypto markets, and tips to take the first steps into the space.
Jonathan Alter, journalist and author, discusses Trump's threats to take back the Panama Canal, unraveling foreign policy work done by Jimmy Carter in 1978.
