Walmart's Store No. 8 Ventures Into Virtual-Reality Retail
*By Christian Smith*
In its relentless quest to improve shopping, Walmart is trying to recreate an in-store experience for online shoppers using virtual reality developed by Spatialand, a software start-up the retail giant acquired earlier this year.
VR may seem like a novelty, but Spatialand's CEO and the founder of Walmart's tech incubator Store No. 8, Katie Finnegan, said it may may be more mainstream in the near future.
"It's pretty similar when you look at the original smartphone or cell phone market, she said Wednesday in an interview with Cheddar. "Those were sort of novelties, as well."
Finnegan and Walmart hope that VR can enhance shopping for the company's millions of customers.
"Studies show that when you're immersed in it you actually retain, and actually understand and validate that information in a much better way than you could do just on a 2D screen, but also as you could do in a physical store," Finnegan said.
The company is already using VR to train its new sales associates by simulating challenging situations like November's dreaded Black Friday.
Eventually, Walmart plans to use VR to market more experiential products, which Finnegan separates from "consumables" like groceries and toiletries, for customers who may want a preview.
For full interview, [click here](https://cheddar.com/videos/how-walmart-plans-to-use-vr-to-improve-the-customer-experience).
Fold CEO & Co-founder Will Reeves joins Cheddar News' Closing Bell, where he discusses what his company's augmented reality metaverse involves and elaborates on Fold's goals surrounding the new initiative.
Donald Pettey, Program Manager for Strategic Initiatives for MassDOT, and Mohammed Siddiqui, Vice President of Public Relations at Ko-Solar, join Cheddar Climate, where they discuss their plan to test highway barriers that absorb sound and solar energy, with construction expected to begin in the first half of 2022.
President Joe Biden's "Build Back Better" bill could mean cheaper electric bicycles and scooters as the nation attempts to shift away from gas-powered cars. Noa Banayan, the director of federal affairs at PeopleForBikes, joined Cheddar's "Closing Bell" to provide some background on the E-Bike Act included in Biden's reconciliation bill that would provide tax credits for qualified purchases. "We want to make sure, from the bike industry's perspective, that this is a technology and a product that is available to the majority of Americans who want to lower their carbon footprint and get around town faster and do everything that they would normally do in a short car trip but by bike, because it's healthier, it's fast, it's efficient, you're not in traffic," she said.
It's being called the next big trend in crypto. A decentralized autonomous organization, or DAO, is an internet community of different types of groups and businesses. The purpose is to allow people to commit funds to a specific cause in a safe way. Now, one social platform is creating a do-it-yourself kit for those who want to step into the space. Upstream Collective just launched the beta mode of its platform with the goal of putting all facets of running a DAO in one place. Alex Taub, co-founder and CEO of Upstream, joins Cheddar News to discuss.
Walmart and Zipline have teamed up to launch a drone delivery service in Pea Ridge, Arkansas. The service delivers products to customers within a 50-mile radius of the store. Liam O'Connor, COO of Zipline, joins Cheddar News to talk more about the partnership.
