*By Michael Teich*
Walmart thinks Netflix's content has failed to entertain Middle Americaーand the retailer's potential streaming service may hold the answer, says Wall Street Journal reporter Sarah Nassauer.
“They’re discussing programming that would target their core customer. Walmart’s customer base mirrors America, which means it skews low income, middle income,” she said on Cheddar Monday. “They see a window of opportunity to go after those types of viewers.”
To help evaluate the project, veteran TV executive Mark Greenberg has been advising Walmart for several months, Nassauer [reported](https://www.wsj.com/articles/walmart-explores-its-own-streaming-service-1532775600). Most recently, Greenberg served as chief executive of pay-television channel Epix and held senior positions at Showtime and HBO.
Nassauer said her sources believe Netflix is neglecting much of the country, and Walmart sees an major opportunity. Two-thirds of Republicans reportedly [prefer](https://morningconsult.com/2018/01/25/walmart-vs-target-a-political-divide-among-shoppers/) Walmart over superstore rival Target. And on average, Walmart shoppers are older, more rural, and lower-income.
[Reports surfaced](https://cheddar.com/videos/walmart-streaming-plans-could-boost-retail) earlier this month that Walmart is planning to launch a video-streaming service as early as the end of summer or this coming fall. According to tech website The Information, the service could be priced at less than $8 a month, below the $11 Netflix charges for a standard subscription.
The reporter who broke the story, Jessica Toonkel, told Cheddar in an interview that the likelihood of Walmart entering the streaming business will depend on the company's willingness to spend billions of [dollars](https://cheddar.com/videos/walmart-could-launch-video-streaming-platform). Nassauer, though, said the company may not want to pay up for original content.
Netflix has said it plans to spend as much as $8 billion on its own this year, and some reports suggest it could go upwards of $12 billion.
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEzMjE=).
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
