*By Michael Teich*
Walmart thinks Netflix's content has failed to entertain Middle Americaーand the retailer's potential streaming service may hold the answer, says Wall Street Journal reporter Sarah Nassauer.
“They’re discussing programming that would target their core customer. Walmart’s customer base mirrors America, which means it skews low income, middle income,” she said on Cheddar Monday. “They see a window of opportunity to go after those types of viewers.”
To help evaluate the project, veteran TV executive Mark Greenberg has been advising Walmart for several months, Nassauer [reported](https://www.wsj.com/articles/walmart-explores-its-own-streaming-service-1532775600). Most recently, Greenberg served as chief executive of pay-television channel Epix and held senior positions at Showtime and HBO.
Nassauer said her sources believe Netflix is neglecting much of the country, and Walmart sees an major opportunity. Two-thirds of Republicans reportedly [prefer](https://morningconsult.com/2018/01/25/walmart-vs-target-a-political-divide-among-shoppers/) Walmart over superstore rival Target. And on average, Walmart shoppers are older, more rural, and lower-income.
[Reports surfaced](https://cheddar.com/videos/walmart-streaming-plans-could-boost-retail) earlier this month that Walmart is planning to launch a video-streaming service as early as the end of summer or this coming fall. According to tech website The Information, the service could be priced at less than $8 a month, below the $11 Netflix charges for a standard subscription.
The reporter who broke the story, Jessica Toonkel, told Cheddar in an interview that the likelihood of Walmart entering the streaming business will depend on the company's willingness to spend billions of [dollars](https://cheddar.com/videos/walmart-could-launch-video-streaming-platform). Nassauer, though, said the company may not want to pay up for original content.
Netflix has said it plans to spend as much as $8 billion on its own this year, and some reports suggest it could go upwards of $12 billion.
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEzMjE=).
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
William Falcon, CEO and Founder of Lightning AI, discusses the ongoing feud between Elon Musk and Sam Altman, and how everyday people can use AI in their lives.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
