*By Michael Teich*
Walmart's reported plans to launch a streaming video service may prove futile, said The Information reporter Jessica Toonkel. After all, the retailer, she told Cheddar on Wednesday, is late to the game.
"Netflix and Amazon have been doing this for a while," Toonkel said. "This is a really hard business to get into."
Toonkel broke news this week that Walmart may develop a subscription-based video service to compete with Netflix and Amazon Prime Video. The retailer is considering a price point below $8 per month and may also include an ad-supported free service.
What's the likelihood that Walmart will actually enter the streaming business? That depends on its willingness to spend billions of dollars, Toonkel explained. But after generating $17 billion in cash last year, the company potentially has enough ammo to match Netflix's aggressive spending budget, pegged at $8 billion for 2018.
But it's not just a matter of cash flow, Toonkel said. "They have a lot of money, clearly, but they also have investors that might not be as patient as investors in Netflix."
Walmart's last attempt to enter video content faltered ー in 2010 the retailer acquired Vudu, a video-on-demand service that currently offers a combined 100,000 movie titles and television series. But analytics firm comScore reported that users spent only 18,000 hours on the platform in May, just 2 percent of the total hours spent on Netflix and 6 percent of hours spent watching Amazon in the same period.
For the full segment, [click here.](https://cheddar.com/videos/walmart-could-launch-video-streaming-platform)
Alexandre Mongeon, the CEO and co-founder of Vision Marine Technologies, joins Cheddar Innovates to discuss the latest innovations in the e-boating industry, and how fully electric motors and boats will play a role in the fight against the climate crisis.
Even as pandemic restrictions slowly began winding down through 2021, cable and internet provider Comcast's 2021 Network Report showed that average internet consumption increased. Activities like content streaming and online gaming grew between 10 and 20 percent, according to the study. Elad Nafshi, chief network officer for Comcast, joined Cheddar News to share what he thinks will happen with our new online habits in a post-pandemic world. "Beyond, the traditional game downloads, streaming gaming, which falling into the purposes is just like streaming 4K video for us, is starting to pick up and, and certainly we'll watch that consumer behavior continue," he said. Nafshi also discussed the company's investments in 10G technology, its future generation of network speed.
AMC has announced that it will be accepting Dogecoin and Shiba Inu, two meme cryptocurrencies, as online payment options, The theater chain will begin taking the memecoins in "a couple of weeks."
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
