*By Michael Teich*
Walmart's reported plans to launch a streaming video service may prove futile, said The Information reporter Jessica Toonkel. After all, the retailer, she told Cheddar on Wednesday, is late to the game.
"Netflix and Amazon have been doing this for a while," Toonkel said. "This is a really hard business to get into."
Toonkel broke news this week that Walmart may develop a subscription-based video service to compete with Netflix and Amazon Prime Video. The retailer is considering a price point below $8 per month and may also include an ad-supported free service.
What's the likelihood that Walmart will actually enter the streaming business? That depends on its willingness to spend billions of dollars, Toonkel explained. But after generating $17 billion in cash last year, the company potentially has enough ammo to match Netflix's aggressive spending budget, pegged at $8 billion for 2018.
But it's not just a matter of cash flow, Toonkel said. "They have a lot of money, clearly, but they also have investors that might not be as patient as investors in Netflix."
Walmart's last attempt to enter video content faltered ー in 2010 the retailer acquired Vudu, a video-on-demand service that currently offers a combined 100,000 movie titles and television series. But analytics firm comScore reported that users spent only 18,000 hours on the platform in May, just 2 percent of the total hours spent on Netflix and 6 percent of hours spent watching Amazon in the same period.
For the full segment, [click here.](https://cheddar.com/videos/walmart-could-launch-video-streaming-platform)
The pandemic has supercharged the creator economy, and there are no signs of it slowing down no matter when the pandemic officially ends. Creators prove to be a key factor in driving purchasing decisions and retail sales, and an increasing amount of platforms are taking advantage of the social influence. Karissa Bell, senior editor at Engadget, joins cheddar news to discuss the creator economy boom.
The National Women's Soccer League is partnering with Voyager Digital as its first-ever cryptocurrency brokerage in a multi-year deal. Marla Messing, interim CEO of the NWSL, and Steve Ehrlich, CEO of Voyager Digital, joined Cheddar to discuss benefitting the league and educating players and fans as a way of democratizing cryptocurrency. Messing explained that the players themselves will own half the assets as part of how the deal is structured. "My hope is, just in terms of the expectations of crypto over the long term, that I hope a lot of them are able to just let it sit there," she said. "And that one day this will be a nice retirement account for them."
The E-V maker Tesla has had a wild year. The company managed to continue to dominate the U.S. electric vehicle space despite growing competition and production delays. As the end comes to an end, Tesla finds itself growing richer and richer. Author of Risk Ritual Newsletter Richard Smith, joined Cheddar to discuss more.
Paul Travers, CEO of Vuzix, joins Cheddar News to discuss the different scenarios that its augmented reality smart glasses can be used for and his outlook for this technology in 2022.
