*By Michael Teich*
Walmart's reported plans to launch a streaming video service may prove futile, said The Information reporter Jessica Toonkel. After all, the retailer, she told Cheddar on Wednesday, is late to the game.
"Netflix and Amazon have been doing this for a while," Toonkel said. "This is a really hard business to get into."
Toonkel broke news this week that Walmart may develop a subscription-based video service to compete with Netflix and Amazon Prime Video. The retailer is considering a price point below $8 per month and may also include an ad-supported free service.
What's the likelihood that Walmart will actually enter the streaming business? That depends on its willingness to spend billions of dollars, Toonkel explained. But after generating $17 billion in cash last year, the company potentially has enough ammo to match Netflix's aggressive spending budget, pegged at $8 billion for 2018.
But it's not just a matter of cash flow, Toonkel said. "They have a lot of money, clearly, but they also have investors that might not be as patient as investors in Netflix."
Walmart's last attempt to enter video content faltered ー in 2010 the retailer acquired Vudu, a video-on-demand service that currently offers a combined 100,000 movie titles and television series. But analytics firm comScore reported that users spent only 18,000 hours on the platform in May, just 2 percent of the total hours spent on Netflix and 6 percent of hours spent watching Amazon in the same period.
For the full segment, [click here.](https://cheddar.com/videos/walmart-could-launch-video-streaming-platform)
On this episode of Cheddar Innovates: Founder of Unlimited Tomorrow breaks down how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible; Chief Technology Officer of Zebra Technologies explains what the future of collaboration between robots and humans may look like; A look at Curiosity Stream's 'Mystery of the Roman Skulls.'
Easton LaChapelle, Founder and CEO of Unlimited Tomorrow, and joins Cheddar Innovates to discuss how he is creating completely 3D printed prosthetics to make them more affordable, customizable, and accessible. LaChappelle was recently featured in a short film called 'GENERATION IMPACT: THE INVENTOR,' which follows the story of a 14-year-old girl receiving a True Limb and can be found on HP's Digital Hub 'The Garage.'
Tom Bianculli, Chief Technology Officer at Zebra Technologies, joins Cheddar Innovates to discuss how they are creating technology to make workers' lives easier, and what the future of collaboration between robots and humans may look like.
Stock closed at record highs on the first day of trading in 2022, kicking the new year off on a strong note. Tommy Mancuso, president and co-founder of the The Bad Investment Company, joined Cheddar to discuss his optimism for the year ahead, as well as the significance of Apple hitting the $3 trillion market cap mark.
Procter & Gamble says that innovation is what it's always done best, and the company plans to showcase this with its latest products at the 2022 Consumer Electronics Show, the world's most influential technology event. The company continues to grow with the needs, and values of its customer base, which is increasingly spending more on sustainable consumer goods. To share its latest sustainability efforts, P&G is unveiling a new "Life Lab" at CES. For more on this exhibit, Marc Pritchard, Chief Brand Officer at P&G, joins Cheddar News.
In the fight against climate change, much of the conversation revolves around reducing greenhouse gases like carbon dioxide or methane - and attempting to raise oxygen levels. But there's another gas - hydrogen - that could play a big role in the fight for the climate. Marco Alvera, CEO of Italian energy infrastructure company Snam and author of the book, 'The Hydrogen Revolution,' joined Cheddar Climate to explain the role hydrogen plays in helping achieve a net-zero future.
Vietnam's first global automaker is coming to the United States. VinFast unveiled the company's full EV lineup of five models at CES 2022. A reservation program for its first two electric vehicles, the VF 326 and the VF e35, officially opened on Wednesday, with the company set to announce the vehicle's retail prices in the U.S. and Vietnamese markets. VinFast is also one of the world's first automakers to apply blockchain technologies to the process of certifying reservations, payments, and eventually vehicle ownership. VinFast CEO Le Thi Thu Thuy joined Cheddar News' Closing Bell to discuss.
AT&T and Verizon have agreed to delay activating their 5G services for two weeks after Airlines for America, a lobbying group that represents American, Delta, and other airlines, filed a petition last week with the FCC to stop the deployment of 5G in the U.S. over concerns that the network can interfere with certain systems on airplanes. President Biden spoke out about it, saying it would avoid further delays and cancellations of flights. Light Reading 5G and Mobile Strategies Director Mike Dano joined Cheddar News' Closing Bell to discuss.
