*By Carlo Versano*
Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals.
Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
But the Rabils see a potential to unlock a much wider audience, based, in part, on increased lacrosse participation in high schools nationwide. The sport has seen [35 percent](https://www.bloomberg.com/news/articles/2018-10-22/wall-street-s-lacrosse-fraternity-backs-rabil-s-upstart-league) participation growth since 2012, according to the Sports & Fitness Industry Association, which the Rabils called "rocket fuel" for the PLL when they appeared on Cheddar Tuesday.
With Mike serving as CEO and Paul as CSO, the brothers have already secured funding for a six-team league with a 14-game season ー as well as an exclusive live TV deal with NBC Sports Group. They will offer their full-time athletes benefits and equity in the league: "Athletes have become the new investors," Paul said.
But their biggest challenge still lies ahead: convincing casual sports fans that there's more to LAX than the bros.
*Disclaimer: Cheddar Founder and CEO Jon Steinberg is a PLL advisor.*
For full interview [click here](https://cheddar.com/videos/meet-wall-streets-lax-bros).
WeWork officially has filed for bankruptcy.
With interest rates high, housing inventory low and Veterans Day just around the corner, Cheddar News took a look at how the current market is impacting those who served and continue to serve our country. Patton Gade, national director of military lending with UMortgage, explains how a VA loan works, its benefits and what's involved in the process of purchasing a home.
Stocks were mixed in Tuesday's early session as Wall Street came off a strong rally last week.
Google on Monday confronted the second major U.S. antitrust trial in two months to cast the internet powerhouse as a brazen bully that uses its immense wealth and people's dependence on one of its main products to stifle competition at consumers' expense.
Hilton Grand said it's in the process of purchasing Bluegreen Vacations in a $1.5 billion deal.
Walt Disney Co. named former PepsiCo veteran Hugh Johnston as its new chief financial officer.
The PlayStation 5 Slim will be reportedly released on Friday.
With the holiday season approaching, many are in the market for a new TV. Cheddar News breaks it all down.
Credit card usage is sure to tick up ahead of the holiday season. With cashback, airline miles and points to be earned, reward credit cards could give you a bonus. Grant Gallagher, associate vice president and head of financial well-being with Affinity Federal Credit Union, spoke with Cheddar News about why it's important to take advance of those rewards.
Tesla is increasing wages for factory workers in Germany.
