The holiday shopping season may be over, but Wal-Mart is not done innovating. The superstore is headed into 2018 with big technology goals including personal shopping via text message and cashier-less stores. Ted Rubin gives his take on these big retail moves. Rubin argues Wal-Mart's move to offer personalized shopping via text message is misguided. The store is looking to capture the top 1%'s shopping habits, and he does not think that is possible. Instead, Rubin argues that Walmart should be focusing on their existing footprint and leveraging that to scale up delivery and shopping options. Rubin also believes that Wal-Mart's acquisition of Jet.com was a multi-million dollar mistake. He argues the superstore should have built out their delivery options.

Share:
More In Business
IOS 17 Update to Improve iMessage Group Chats With 'Green Bubbles'
Apple's new iOS 17 has some promising upgrades in store for group chats. Previously, when a iMessage group chat contained an Android user, it would lose features such as text editing and threaded replies. Now group chats will retain those features, even when there is a "green bubble" in the mix.
Fiserv CEO Frank Bisignano Talks Move to NYSE
Fiserv President and Chief Executive Frank Bisignano spoke to Cheddar News about what the transfer to the New York Stock Exchange means for his company and how Fiserve plans to use its partnership with the exchange in the fintech space. "We do believe that we could do a lot here creatively with the stock exchange," he said. "
Load More