The holiday shopping season may be over, but Wal-Mart is not done innovating. The superstore is headed into 2018 with big technology goals including personal shopping via text message and cashier-less stores. Ted Rubin gives his take on these big retail moves.
Rubin argues Wal-Mart's move to offer personalized shopping via text message is misguided. The store is looking to capture the top 1%'s shopping habits, and he does not think that is possible. Instead, Rubin argues that Walmart should be focusing on their existing footprint and leveraging that to scale up delivery and shopping options.
Rubin also believes that Wal-Mart's acquisition of Jet.com was a multi-million dollar mistake. He argues the superstore should have built out their delivery options.
Stocks opened in a positive session as the market is on pace for a 14th straight day of gains that would tie it for the longest winning streak. This follows the Federal Reserve's decision to raise rates.
The Federal Reserve's decision Wednesday to raise its benchmark rate for the 11th time, by a quarter-point, could once again send ripple effects across the economy.
