Wal-Mart Stores Inc., and its subsidiary, Jet.com, have launched a partnership with BuzzFeed’s Tasty App. Lisa Landsman, president of Jet.com, says that focusing on one demographic in particular has helped her company lead Wal-Mart forward in the e-commerce space.
“Obviously we are very focused on this urban, affluent consumer where our brand has really taken hold, and providing a differentiated experience, with an assortment that's not readily available in so many other places online,” she said.
The year-old partnership has paid off for Wal-Mart. In the latest quarter earnings, it grew its online sales by 50 percent. WalMart is also selling over 70 million items, triple what it sold last year. Jet.com launched its everyday essentials line, Uniquely J, earlier this fall. The line, which features edgy packaging designs and premium ingredients, is an effort to target a younger customer, and compete with Amazon’s private label division.
Companies have been actively trying to counter Amazon’s e-commerce empire, which continues to dominate the industry quarter after quarter. The new deal with Buzzfeed’s Tasty app is expected to boost WalMart’s numbers, as the do-it-yourself platform has over 91 million followers across social media.
Landsman tells Cheddar that Jet.com’s partnership with Wal-Mart is successful because their targets are different. She says that Wal-Mart’s focus is rural, while Jet.com focuses on expanding the company’s millennials, urban, and affluent reach.
Wal-Mart acquired Jet.com in October of 2016.
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
Aurimas Sabulis, CEO of Dextall, unveils how AI‑driven prefabricated façades slash design time by 80%, labor by 87%, and accelerate affordable housing delivery.
