Cars have the ability to connect with apps such as Spotify or Apple Music, but what’s next for in-auto entertainment?
Volvo says it’s all about the apps.
“The best apps...making those super easy to use,” Atif Rafiq, the company’s Chief Digital Officer, told Cheddar. “That’s what we’re focused on.”
But it doesn’t stop there.
Volvo plans to make all of its fleets “at least” hybrid by 2019, an effort to build on its electric and self-driving car initiatives. The company recently announced that it will provide Uber with 24,000 XC90s, for its self-driving fleets.
Rafiq says that the Uber partnership is reflective of where the car industry is moving: autonomous driving as a service.
“We’re focused on both the consumer and these B2B markets when it comes to autonomous driving,” he said.
For full interview [click here](https://cheddar.com/videos/how-volvo-is-driving-innovation-in-2018).
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
Identity and access management company ForgeRock looks to use pattern recognition and artificial intelligence to ease secure access for users as an alternative to just password management. CEO Fran Rosch joined Cheddar News to discuss how the company's services work. "I mean, who likes to set up and use a new password? And they're also really bad security because a lot of people repeat the same one and use it everywhere and use the simplest one possible," he said. "We're trying to really create a smarter better identity system where we can find different ways, smarter ways, of recognizing you as a user and giving you access to what you need by really eliminating the password altogether."
Ford announced today that it will be separating its electric vehicles business from its internal combustion engine vehicles in two divisions named Ford Model E and Ford Blue, respectively. Ford Motor Company CFO John Lawler joined Cheddar to discuss the decision-making behind the restructuring. "When you think about the expertise that Ford has in like body structural engineering, chassis engineering, manufacturing at scale, there isn't an EV startup company out there that wouldn't love to have our capabilities in that space," he said.
Amazon is confirming it’s closing all of its physical bookstores as well as its 4-star shops and pop up locations as the online behemoth reworks its physical footprint.
Vittorio Assaf, co-founder of Serafina, joins Cheddar News to discuss two new concepts from Serafina Restaurants in NYC: Cafe Serafina and Serafina To-Go. Assaf also talks about the company's new cookbook.
Maude Okrah, co-founder of Black Beauty Roster, joins Cheddar News to discuss how her company is working with WarnerMedia to provide diverse makeup and hair stylists for actors of color on set.
As energy costs soar, labor shortages continue, and supply disruptions sweep the nation, the annual inflation rate accelerates to the highest since 1982. However, some corporations are finding some silver linings. Paul Constant, the writer at civic ventures and cohost of "Pitchfork Economics" podcast, joins Cheddar News.
