Volkswagen is making its first all-electric SUV available to American customers with deliveries to U.S. dealerships beginning this month.
"Obviously there's a movement at hand, and Volkswagen likes to lead and likes to be part of the movement," Volkswagen Group of America CEO Scott Keogh told Cheddar. "We think electric vehicles are ready to explode. It's already happening worldwide, and we want to be part of the lead."
The ID.4 model is currently manufactured in Germany and China but will begin U.S. production in 2022. Volkswagen's plant in Chattanooga, Tennessee, will produce the electric vehicle locally.
Keogh said the ID.4 was competitive at $39,995 but noted that the federal tax credit for electric vehicles helped put the model right in the "sweet spot" for the U.S. car market.
"Make no mistake, I think it is important," he said of the credit. "This is technology we want to have adopted. It's technology we want embraced by all American consumers, and certainly, the $7,500 tax credit helps build and lengthen that runway to get this off the ground."
The German automaker's stock price has soared in recent weeks, even as industry leader Tesla's sky-high valuation has shrunk.
Keogh attributed this to "old auto" showing its strength in the new electric vehicle market.
"In any competitive industry, there never is just a number one," he said. "There's always a two, and there's always a three, and frankly Volkswagen has now joined the game."
He also said the market is responding to the company's commitment to the Paris Climate Agreement, and its plan to reach net-zero emissions by 2050.
"The market buys the future. The market believes the future, and right now they're believing us."
As for how the ID.4 stacks up to Tesla's Model Y, another fully electric SUV, Keogh touted Volkswagen's sales infrastructure and market penetration.
"We have 650 dealers across the country," he said. "They've been trained. We have EV specialists. They're ready to sell the car. They're ready to service the car. They're ready to embrace the car."
This footprint, he added, gives the company an edge in capturing new customers in the electric vehicle market, which is more important than clawing customers away from Tesla.
"We need internal combustion engine owners to look at this car," he said.
Business communication platform Slack, recently released its fifth wave of results from its global workplace survey from its Future Forum consortium, showing that the workforce has already moved to a split between working from home and going to the office. “We are now officially in the hybrid era of work,” Slack Future Forum VP Sheela Subramanian said when discussing the findings. "Hybrid is a work model where people can come into the office as well as work remotely, and what we're seeing is that the majority of knowledge workers are now in this arrangement — and that number is set to grow."
Legal cannabis businesses are having a hard time surviving in California with the high cost of doing business and a still-thriving illicit market. In response, nonprofit Supernova Women, founded by women of color, is advocating on behalf of Black and brown shareholders in the cannabis industry. Amber Senter, co-founder, executive director, and chairman of the organization, spoke with Cheddar News about calling for changes in the Golden State's taxation system for legal marijuana. "We're really leaning on the legislators now to support the industry and make sure that this industry, in particular craft cannabis, can survive," said Senter.
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Tire manufacturer Michelin is partnering with the popular video game "The Sims FreePlay" in order to meet teens where they are to promote driving safety. Michelin North America Chairman and President Alexis Garcin joined Cheddar News to discuss how the #GoldenGauge program integrates with the game. "If you're a gamer yourself or your kids, then while you're driving and moving on the application, you will find a Michelin billboard, and if you engage with that billboard, then you will get some advice about how tires are critical for your safety on the road," Garcin explained. *Updated with the full title of 'The Sims FreePlay' and a typo fix in the name of Alexis Garcin.*
The video game industry has come a long way from the first commercialized 3D video game in 1980, but it still has a long way to go. Video game creators have recently been called out for not having realistic Black hairstyles in their games and graphic artists are now taking matters into their own hands by creating The Open Source Afro Hair Library. Jovan Wilson, 3D artist and resident for The Open Source Afro Hair Library, joined All Hands to discuss.
