Volkswagen is making its first all-electric SUV available to American customers with deliveries to U.S. dealerships beginning this month.
"Obviously there's a movement at hand, and Volkswagen likes to lead and likes to be part of the movement," Volkswagen Group of America CEO Scott Keogh told Cheddar. "We think electric vehicles are ready to explode. It's already happening worldwide, and we want to be part of the lead."
The ID.4 model is currently manufactured in Germany and China but will begin U.S. production in 2022. Volkswagen's plant in Chattanooga, Tennessee, will produce the electric vehicle locally.
Keogh said the ID.4 was competitive at $39,995 but noted that the federal tax credit for electric vehicles helped put the model right in the "sweet spot" for the U.S. car market.
"Make no mistake, I think it is important," he said of the credit. "This is technology we want to have adopted. It's technology we want embraced by all American consumers, and certainly, the $7,500 tax credit helps build and lengthen that runway to get this off the ground."
The German automaker's stock price has soared in recent weeks, even as industry leader Tesla's sky-high valuation has shrunk.
Keogh attributed this to "old auto" showing its strength in the new electric vehicle market.
"In any competitive industry, there never is just a number one," he said. "There's always a two, and there's always a three, and frankly Volkswagen has now joined the game."
He also said the market is responding to the company's commitment to the Paris Climate Agreement, and its plan to reach net-zero emissions by 2050.
"The market buys the future. The market believes the future, and right now they're believing us."
As for how the ID.4 stacks up to Tesla's Model Y, another fully electric SUV, Keogh touted Volkswagen's sales infrastructure and market penetration.
"We have 650 dealers across the country," he said. "They've been trained. We have EV specialists. They're ready to sell the car. They're ready to service the car. They're ready to embrace the car."
This footprint, he added, gives the company an edge in capturing new customers in the electric vehicle market, which is more important than clawing customers away from Tesla.
"We need internal combustion engine owners to look at this car," he said.
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
In efforts to help support black-owned brands. Ulta Beauty says it will make a commitment to not only give these brand shelf space but also help them navigate the ins and outs of growing a business. Last week, the beauty retailer announced in order to reach those goals, the company will spend $50 million on diversity and inclusion programs, including an accelerated program to mentor entrepreneurs of color. CEO of Ulta Beauty, Dave Kimbell, joined Cheddar to discuss more.
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For black history month, Cheddar is highlighting black business leaders who are driving the need for representation forward. On February 10, the U.S. Chamber of Commerce hosted an event called 'Developing the Black-Owned Business Ecosystem.' The virtual event was organized under the lobbying group's two initiatives -- the Equality of Opportunity Initiative, and the Coalition to Back Black Businesses. The event highlighted the developments needed to develop more black-owned businesses in the U.S. Dr. Anthony Wilbon, Dean of the School of Business at Howard University, joined Cheddar News' Closing Bell to discuss his experience as a speaker at the event.
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A new survey from Etoro suggests that talking crypto might actually help Americans on the dating scene find love...or at least land another date. The survey found that 74% of respondents would be more interested in going on a second date with a person that pays the bill in Bitcoin. Callie Cox, Etoro's U.S. investment analyst, joined Cheddar News to discuss.