VNTANA Creates Augmented Reality Hologram Experiences for Big Brands
VNTANA is the leader in Augmented Reality hologram technologies and creates impressive displays for some of the biggest companies out there, including Disney, Pepsi, and Microsoft. Alyssa Julya Smith sits down with co-founder and CEO Ashley Crowder to find out more about their latest technology.
Crowder talks about the company's new hologram concierge technology, which allows consumers to interact with an A.I. hologram and ask questions. The consumer stands in front of the hologram display, and the concierge greets them with a custom message. The hologram can then answer questions based on the services needed.
Crowder also discusses some of the big brands VNTANA has worked with, and how they are helping change the way those brands do business. The holograms allow businesses to engage with their employees as well as consumers. Crowder emphasizes that its technology can help in all industries, including advertising, retail, business communications, sports, automotive, manufacturing and education.
In addition to industry uses, the holograms also allows consumers to interact with holograms of their favorite athlete, celebrity, or product while capturing real-time data on the consumers. Crowder says VNTANA’s mission is to build an ecosystem of high-tech experiential engagement tools for the next generation of displays, experiences, and consumers.
Amid a backdrop of ongoing tariff uncertainty, more and more gamers are facing price hikes. Microsoft raised recommended retailer pricing for its Xbox consoles and controllers around the world this week. Its Xbox Series S, for example, now starts at $379.99 in the U.S. — up $80 from the $299.99 price tag that debuted in 2020. And its more powerful Xbox Series X will be $599.99 going forward, a $100 jump from its previous $499.99 listing. The tech giant didn’t mention tariffs specifically, but cited wider “market conditions and the rising cost of development.” Beyond the U.S., Microsoft also laid out Xbox price adjustments for Europe, the U.K. and Australia. The company said all other countries would also receive updates locally.
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
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X, the social media platform owned by Trump adviser Elon Musk, is challenging the constitutionality of a Minnesota ban on using deepfakes to influence elections and harm candidates.
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