VNTANA Creates Augmented Reality Hologram Experiences for Big Brands
VNTANA is the leader in Augmented Reality hologram technologies and creates impressive displays for some of the biggest companies out there, including Disney, Pepsi, and Microsoft. Alyssa Julya Smith sits down with co-founder and CEO Ashley Crowder to find out more about their latest technology.
Crowder talks about the company's new hologram concierge technology, which allows consumers to interact with an A.I. hologram and ask questions. The consumer stands in front of the hologram display, and the concierge greets them with a custom message. The hologram can then answer questions based on the services needed.
Crowder also discusses some of the big brands VNTANA has worked with, and how they are helping change the way those brands do business. The holograms allow businesses to engage with their employees as well as consumers. Crowder emphasizes that its technology can help in all industries, including advertising, retail, business communications, sports, automotive, manufacturing and education.
In addition to industry uses, the holograms also allows consumers to interact with holograms of their favorite athlete, celebrity, or product while capturing real-time data on the consumers. Crowder says VNTANA’s mission is to build an ecosystem of high-tech experiential engagement tools for the next generation of displays, experiences, and consumers.
While many still remain skeptical about the metaverse, big tech firms and even one big bank are ready to expand their virtual worlds. Facebook parent company has pivoted so hard it will now call its employees 'Metamates,' and even JPMorgan Chase has created its own digital lounge on one virtual platform. While the sector remains young, there seems to be significant investment opportunity, especially with companies like Nvidia. Adam Johnson, a portfolio strategist at Adviser Investments, joins Closing Bell to discuss which companies could win in this space, consumer appetite, and more.
Marc Blinder, Co-Founder and CEO of Aikon, joins Cheddar News' Closing Bell, where he discusses how his company is helping businesses use blockchain applications without needing to learn the intricacies of the new technology.
Senators Richard Blumenthal (D-Conn.) and Marsha Blackburn (R-Tenn.) have introduced a new bill to afford greater protection to minors on social media. The genesis of the Kids Online Safety Act came from a Facebook whistleblower case exposing the harm apps can have on the mental health of young girls.
Ride share competitors Uber and Lyft both posted their fourth quarter earnings days apart from each other. Both companies have been trying to get back on their feet after taking some pandemic-related hits, but the Omicron variant had other ideas as the year came to a close, with each company taking a hit in ridership in December. Lance Ippolito, head trader at The Future of Wealth explains how Uber and Lyft measured up this earnings period and why Uber may still have an edge over the competition.