Visible CEO Says It Wants to be the Netflix or Lyft of Phone Carriers
*By Tracey Cheek*
Visible wants to make signing up for a phone service as easy as calling a Lyft.
The digital-only wireless carrier backed by Verizon offers unlimited text, talk, data, and hot-spot for $40 a month. CEO Miguel Quiroga, a telecom industry veteran, says that this is the phone service that consumers want.
"Visible is basically designed to be a simple, easy to use phone service that you could basically sign up and manage your entire experience from the comfort of your couch," Quiroga told Cheddar.
According to the company, over 60 million customers switch phone carriers every year due to pain points like hidden fees and poor customer service. Visible set out to take the complexity out of the mobile experience, and bring it directly to the consumer in an easy to understand way.
"If you're able to get experiences through Netflix ($NFLX) or Lyft, you're able to go and sign up for services for Visible," said Quiroga. "It's no different, it's exactly the same, and we're trying to tap into that type of behavior."
The cloud-based wireless carrier, which has been live for seven months, has no physical stores ー which means customers will never have to wait in a line for service. It has just started to sell its own devices, including several iPhones and Android Samsung models, to further ease the phone-buying process.
"It's zero percent financing, yes it's zero percent down, but there's also no hidden fees," Quiroga said. "So we take the guesswork out of trying to understand what the customers are really looking for."
The digital-only wireless carrier offers a protection plan called "Visible Protect" for $10/ per month. The plan covers loss, theft, and damage. If repair is needed, customers don't have to worry about bringing their device to a Visible location (because there aren't any).
"We don't have physical stores but we also do have the ability for customers to go into an Apple Care or Android face-to-face environment if they are in need of specific kind of troubleshooting with that device protection program."
For full interview [click here](https://cheddar.com/videos/visible-ceo-says-it-wants-to-be-the-netflix-and-lyft-of-phone-carriers).
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
Aurimas Sabulis, CEO of Dextall, unveils how AI‑driven prefabricated façades slash design time by 80%, labor by 87%, and accelerate affordable housing delivery.
Online broker Robinhood Markets will join the S&P 500 index Online broker Robinhood Markets will join the S&P 500 index as its stock rides higher on a cryptocurrency wave.
Trump wants interest rates to plummet to make borrowing cheaper and boost growth. Fed chair Jerome Powell and his allies say not so fast, they need to bala