The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Electric vehicles are easier to build, cheaper to maintain, and can bestow a green-tinted halo on automakers and drivers alike – but they have a significant Achilles heel: their batteries.
Tagomi, a New York-based crypto brokerage, has joined the Libra Association, the Facebook-backed digital currency project.
Stocks rose in early trading on Wall Street following a seven-day rout brought on by worries that the spreading coronavirus outbreak will stunt the global economy.
Lisa Seacat DeLuca holds 500 patents working in artificial intelligence, blockchain, cloud computing, and the Internet of Things.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Rapper Offset talked to Cheddar about providing opportunities and building community through his partnership with esport organization FaZe Clan.
The weeklong rout in markets is being driven by fears that the spreading coronavirus will derail the global economy.
Union Square Hospitality Group CEO Danny Meyer discusses the changing landscape of restaurants due to rapidly changing technology.
The airline has filed patent and trademark applications for its "Economy Skynest" concept, which would modify the economy cabin in planes to include six full-length sleeping pods.
These are the headlines you Need 2 Know for Friday, February 28, 2020.
