The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
These are the headlines you Need 2 Know for Monday, March 9, 2020.
These are the headlines you Need 2 Know for Friday, March 6, 2020.
Stocks are falling in midday trading on Wall Street, erasing 2 percent from major indexes, a day after they surged 4 percent as the mood swings back to fear about economic fallout from the virus outbreak.
The so-called Ultium battery and the company's modular vehicle platform form the backbone of a range of new EV offerings from GM brands.
The company known for home thermostats said it will release "the most powerful quantum computer yet" within the next three months.
Twitter is starting to test tweets that disappear after 24 hours.
On Wednesday, GM unveiled clay-and-plastic mockups of the hotly anticipated Hummer EV SUV and "SUT" — the latter a "sport-utility truck" featuring a pickup truck bed and drop-top roof.
Monday’s outage began around 9:30 a.m. EST, and Robinhood restored service at about 11:00 that night, causing a storm of customer outrage on social media.
The Dow Jones Industrial Average dropped 785 points and bond prices surged after an emergency interest-rate cut by the Federal Reserve failed to reassure markets racked by worries that a fast-spreading virus outbreak could lead to a recession.
As COVID-19 rocked the world and the U.S. markets, the bitcoin price trended right alongside them, appearing more like a risk asset than the safe-haven asset so many crypto enthusiasts hope it can be.
