The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Stocks are tumbling again Wednesday, and indexes lost more than 4 percent to wipe out their huge gains from a day earlier as Wall Street keeps reeling on worries about the coronavirus.
These are the headlines you Need 2 Know for Wednesday, March 11, 2020.
Marketing dollars are often among the first on the chopping block — and even giants like Alphabet and Facebook are expected to feel its effects.
Credit Sesame, an app that helps users access their credit score and manage their credit, is launching a bank account that rewards users for improving their credit .
During a Q&A for satellite industry professionals, the SpaceX and Tesla founder avoided all mention of what was happening around the world. Instead, he spent the nearly one-hour time slot repeating the importance of iteration and moving fast.
Consumer advocate Ralph Nader, whose grandniece was killed in that disaster, said that even once the plane makes it back to the skies, he won't fly in it.
The Dow Jones Industrial Average sank 7.8%, its steepest drop since the financial crisis of 2008, as a free-fall in oil prices and worsening fears of fallout from the spreading coronavirus outbreak seize markets. The sharp drops triggered the first automatic halts in trading in two decades.
Reddit is opening some of the most visited real estate on the internet to advertising. The platform now offers a new ad type called “Trending Takeover,” which allows companies to place branded content on the Popular feed and search bar for 24 hours.
Robinhood reported major outages of equities, crypto, options, and fractional equities trading at 9:51 a.m. EST.
The Dow Jones Industrial Average plummeted 1,500 points, or 6%, following similar drops in Europe after a fight among major crude-producing countries jolted investors already on edge about the widening fallout from the outbreak of the new coronavirus.
