The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Harnessing the cooling fans from F-150 pickups and the battery packs for its power tools, Ford on Tuesday announced that it will start making sorely-needed ventilators, respirators and medical face masks to help alleviate dire shortages as coronavirus cases surge across the country.
While the spread of the coronavirus has caused millions of layoffs across the country, select businesses are on a hiring spree to meet increased demand related to the outbreak.
Tesla and SpaceX CEO Elon Musk on Sunday said that his companies are on track to build and ship approximately 1,200 direly-needed ventilators as soon as this week.
The New York Stock Exchange’s famously hectic trading floor was dead quiet this morning as it opened for the first time in its history without traders.
Streaming video companies like YouTube, Netflix, and Amazon have all agreed to reduce the quality of their streaming videos in Europe in order to reduce the strain on Internet bandwidth during the coronavirus pandemic.
GM and Tesla are among the top U.S. automakers that are looking to potentially switch over stalled auto production into the manufacturing of badly needed medical ventilators amid the coronavirus crisis.
Square received conditional approval from the Federal Deposit Insurance Corporation (FDIC) late Wednesday to launch an independent bank focused on providing loans to small businesses – at a time when they’ll surely need them most.
The bank will continue to pay branch employees for their regularly scheduled hours even if they are affected by reduced hours, branch closures, or asked to stay home, the letter said. It is also giving branch employees two additional paid vacation days.
Square is making a supportive gesture to business customers going through financial pain due to the effects of social distancing in the time of COVID-19.
These are the headlines you Need 2 Know for Wednesday, March 18, 2020.
