The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The president took to Twitter last Friday and unleashed a furious series of attacks at GM and its chairman and CEO, Mary Barra, leaving company executives, officials inside the White House, and employees at a nonprofit who had helped broker the partnership between GM and Ventec flabbergasted.
California Rep. Ami Bera wants to see more federal control over things like purchasing and stockpiling medical supplies to meet the needs of the coronavirus pandemic.
Stocks are pushing higher on Wall Street, led by big gains for health care companies announcing developments that could aid in the coronavirus outbreak.
Dr. Christopher Wiles, a resident physician at the University of Connecticut, is turning his hobby into a potential way to offset a shortage of personal protective equipment in hospitals dealing with COVID-19.
Trump said that the order will “require General Motors to accept, perform, and prioritize Federal contracts for ventilators." In a statement, he said the contracting process with the automaker was not moving quickly enough.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Mark Zuckerberg and his wife Priscilla Chan have donated $25 million through their foundation to a philanthropic effort organized by Bill Gates to explore new coronavirus treatments.
Healthcare workers have launched their own campaigns for gathering personal protective equipment as they fight the coronavirus on the frontlines, with #GetUsPPE trending across social media.
The new feature, which is being rolled out in the hardest-hit areas this week, will appear on pages for businesses like restaurants, bars, beauty parlors, and gyms.
If a measure for fossil fuels is included, the groups insist, similar support should be extended to clean energy and electric vehicles, insiders tell Cheddar.
