The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
With grim images of coronavirus frontline workers splashing across screens, the founder of the virtual support group Lyf decided to come up with new ways of helping those struggling during the pandemic.
Cannabis online marketplace Dutchie and digital payments provider Hypur have teamed up to bring contactless payments to some 1,100 dispensaries nationwide.
The Wall Street Journal reports that Uber is considering acquiring Grubhub in a deal that would give the companies control over a majority of the U.S. food delivery business.
Office jobs are never going to be the same. When workers around the world return to their desks, they’ll find many changes spurred by the pandemic.
Tesla CEO Elon Musk confirmed on Twitter Monday that the company has restarted its California factory in violation of local government orders.
Wall Street was split on Monday, as continued gains for technology and health care stocks helped cover up for more prevalent losses elsewhere.
Gibu Thomas, PepsiCo senior vice president and head of e-commerce, told Cheddar Monday that these new platforms are designed to meet customers' needs now.
The social media giant has invested $40 million into small businesses across the country with 50 percent of it earmarked for small businesses owned by people of color, women, and veterans.
Roku CFO Steve Louden told Cheddar that the coroanvirus pandemic has only sped up the process of cord-cutting and new viewership on streaming platforms.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
