The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
IBM says it is getting out of the facial recognition business over concern about how it can be used for mass surveillance and racial profiling.
Contactless payments company Square has seen its clients forced to adapt to social distancing and stay-at-home orders with new technology.
Nikola motors goes public after developing zero emissions hydrogen and battery electric powered semi-trucks. A fleet of Nikola trucks are set to be manufactured in 2021 out of Germany.
Facebook employees are using Twitter to register their frustration over CEO Mark Zuckerberg’s decision to leave up posts by President Donald Trump that suggested protesters in Minneapolis could be shot.
A growing number of writers, performers, musicians, and podcasters who have turned to fan-direct services such as Patreon, Substack, and OnlyFans to make a living. This trend has only been amplified under quarantine, as media consumption has increased dramatically worldwide.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Autotune was a staple in pop hits throughout the 2000s. T-Pain, Nelly, Daft Punk, and almost every major pop artist embraced the technology. But most of these famous tunes were actually using Autotune incorrectly. So who started this trend and how did something so despised become so popular?
WarnerMedia's streaming service, which launched on Wednesday with 10,000 hours of content for $15 a month, now exists in a world no analyst could have predicted.
Max Simkoff, CEO and founder of States Title talked to Cheddar about the acceleration of digital dealmaking in the mortgage industry, which had been slow to adopt measures before the pandemic.
Wall Street’s rally ran out of fuel in the last hour of trading on Thursday, and the market fell to its first loss in four days amid worries about rising U.S.-China tensions.
