The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Docusign continues to thrive while the pandemic impacts nearly every industry. The company plans to expand its service to document management and preparation.
Cheddar's Need2Know Podcast for Tues., June 23, 2020.
Cheddar's Need2Know Podcast for Mon., June 22, 2020.
Apple is closing 11 stores in Arizona, Florida, North Carolina and South Carolina that it had reopening just a few weeks ago.
Apple is closing 11 stores in Arizona, Florida, North Carolina and South Carolina that it had reopening just a few weeks ago.
Facebook has waded into the content creation and video game streaming space with its new Facebook Gaming app, and users reportedly clocked in 291 million hours in April.
Derrick Johnson, president and CEO of the NAACP, called for actions like an advertising boycott of Facebook for its hands-off approach to allowing racist and racially-charged posts to proliferate.
The Tennessee senator is getting behind an effort to reform Section 230 of the 1996 Communications Decency Act, which protects online services from legal liability for what users publish on their platforms.
Cheddar's Need2Know Podcast for Fri., June 19, 2020.
Cheddar's Need2Know Podcast for Thurs., June 18, 2020.
