The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
E-commerce company Mercari makes selling products online easier. US CEO, John Lagerling talks competing with services like E-Bay and highlighting the everyday person looking to make money through the platform.
The coronavirus pandemic has accelerated the need to level the 'educational playing' field when it comes to quality internet access as more students learn from home. LEGO Education president, Eseben Staerk, talks closing the 'digital divide' through a partnership with leaders in tech and education.
New York City's MTA is reaching out to Apple in hopes that a new facial recognition update can be released as the agency encourages riders to keep masks on while riding public transportation. The ask comes as ridership on buses and subways in the city ticks up .
Tony Petitti is leaving Major League Baseball after 12 years to become president of sports and entertainment for the video game and esports company Activision Blizzard Inc.
TikTok's global chief information and security officer, Roland Cloutier, dismisses claims that the app is a security threat and provides user information to China.
Wall Street’s big rally let off the accelerator on Friday, despite a better-than-expected report on the U.S. job market, amid worries about worsening U.S.-China tensions and whether Washington can deliver more aid for the economy.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A comment thread under Roku’s ‘Issues & Questions’ section on its site features 28 pages of disgruntled Roku customers.
General Motors' Cadillac brand is the latest to roll out an electric vehicle with the promise of taking sales from market leader Tesla.
Nikola's earnings are down following the company's first earnings report. Founder, Trevor Milton, says the young electric truck company actually exceeded expectations.
