The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Ardine Williams, VP of workforce development at Amazon, talks about the expansion amid the coronavirus pandemic and recruiting skilled workers.
Tech startup Airspace has developed technology that utilizes a company's camera system to detect whether or not people are wearing face masks. Co-founder and CEO, Jaz Banga, talks about the company's goal of providing data for partners to create safe environments.
Streaming viewership continues to rise as people stay home. The rise in viewership is also said to be linked to states reversing course on reopening. Cheddar's Michelle Castillo reports.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Lee County, deep in the Appalachian Mountains, is one of many rural school districts around the country where the decision over whether to bring students back into classrooms is particularly fraught.
Rebecca Zamolo, creator of the Youtube series 'Game Master Network,' talks new game based, expansion, in-app purchases, and why the game is free.
Facebook has launched the 'Voting Information Center' as a hub to provide users with accurate information regarding everything voting related. Emily Dalton, director of social impact product at Facebook, talks the company's new initiative and goals of the program.
TikTok is planning to fight back against the Trump administration's ban on the company with a lawsuit. The social media platform is suing for unsubstantiated claims that the app is a security threat. Howard YU discusses ByteDance's --TikTok's parent company -- presence in China and the government's ability to request data.
Tesla will split its stock for the first time in its history so more investors can afford to buy a stake in the electric car pioneer following a meteoric rise in its market value.
CuriosityStream CEO, Clint Stinchcomb, talks about the company's plan to go public as it expands its global reach and also explains what sets his platform apart from others.
