The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Bingie is making it easier to discover new shows and share recommendations with friends and family. Joe Lane, CEO, joined Cheddar to discuss the launch of the app.
Desktop Metal, 3D printing company, is set to go public. Ric Fulop, CEO, joined Cheddar to discuss the company's success in various industries.
Climate investing platform Raise Green on Tuesday announced a new initiative to provide upstart solar projects with the knowledge, know-how, and intellectual property to hit the ground running. Called the Originator Engine, the software was developed in partnership with IBM to aggregate and "templatize" thousands of documents and contracts necessary to do business.
Circle-K convenience stores are in for a makeover following a new partnership with Standard Cognition to make the customer experience easier with cashierless checkout.
Video app TikTok is waging a legal fight against the Trump Administration’s efforts to ban the popular, Chinese-owned service over national-security concerns.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
An appeals court has allowed ride-hailing giants Uber and Lyft to continue treating their drivers as independent contractors in California while an appeal works its way through the court.
President Donald Trump is asking the Supreme Court to allow him to block critics from his personal Twitter account.
Apple is the first U.S. company to boast a market value of $2 trillion, just two years after it became the first to reach $1 trillion.
Bryan Thoensen, TikTok's head of content partnerships, talks newly established creator fund that pays the platforms biggest influencers.
