The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Facebook said Tuesday that it removed a small network of accounts and pages linked to Russia's Internet Research Agency, the “troll factory" that has used social media accounts to sow political discord in the U.S. since the 2016 presidential election.
West Virginia University has developed technology that can predict coronavirus outbreaks with 90 percent accuracy. Dr. Ali Rezai, executive chair of WVU's Rockefeller Neuroscience Institute, joined Cheddar to discuss the technology and protocols the university will implement to mitigate the spread of COVID-19.
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China on Friday introduced export restrictions on artificial intelligence technology, including the type that TikTok uses to choose which videos to spool up to its users.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Abbott has announced a new FDA approved rapid COVID-19 test. Dr. John Hackett, divisional vice president of applied research and technology for Abbott's diagnostics business, joined Cheddar to discuss how the test works and its accuracy.
Unity Technologies is set to go public as it becomes one of the most successful game developing platforms with over two billion active users. Cheddar's Michelle Castillo reports.
Walmart said Thursday it may join Microsoft to buy the U.S. business of TikTok, the popular Chinese-owned video app that has come under fire from the Trump administration.
Gamelancer launches a new platform to help gamers connect with other user and monetize their time online. CEO Razvan Romanescu and COO Darren Lopes talk players' ability to connect with users whether they want to simply make friends or get their gaming skills up.
TikTok CEO Kevin Mayer has resigned amid U.S. pressure for its Chinese owner to sell the popular video app, which the White House says is a security risk.
