The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Peloton reported a substantial jump in revenue, raking in more than $600 million in the fourth quarter
Alabama State University has managed to keep COVID-19 infections at zero despite rising cases on college campuses. University president, Quinton Ross, Jr, joined Cheddar to discuss new technology that scans for coronavirus symptoms.
In the 1980's and 90's, the solar car was deemed the future of transportation. Yet, just as quickly as it arrived, the solar car disappeared. But today, as the problems caused by our reliance on fossil fuels have grown, so has a demand for alternative sources of energy for our vehicles. While electric cars are rapidly gaining a larger share of the automotive market, this technology still relies on electricity from a grid often fueled by petroleum or coal. And this is why some companies today are again trying to harness the most powerful energy source we know: the sun.
Electric vehicle maker, Nikola, announced a partnership with General Motors to construct its electric pick up truck, the Badger. Founder and executive chairman, Trevor Milton, joined Cheddar to production timeline and benefits of joining GM.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Stocks fell sharply on Wall Street Thursday as high-flying technology companies took a tumble after months of spectacular gains.
With just two months left until the U.S. presidential election, Facebook says it is taking additional steps to encourage voting, minimize misinformation and reduce the likelihood of post-election “civil unrest.”
Patreon has been valued at over $1.2 billion as the coronavirus pandemic forces creators find new outlets. CEO Jack Conte joined Cheddar to discuss the company's vision.
Altice USA, Cheddar's parent company, has made an offer to purchase the rest of Cogeco, which owns Atlantic Broadband. Altice USA will sell the Canadian assets to Rogers Communications.
Samsung’s second attempt at a foldable smartphone will come with a $2,000 price tag and a few elite perks aimed at affluent consumers still able to afford the finer things in life during tough times.
