The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Google's head of inclusion, Annie Jean-Baptiste, joined Cheddar to chat about Google's mission to be more inclusive in its products, services, and workplace.
Aly Orady,Tonal CEO, joined Cheddar to discuss the home fitness market. Orady also dove into the technology and high profile athletes that have allowed the company to grow.
Amazon has been growing its delivery infrastructure for years and is now shipping 67 percent of its own packages directly to its customers.
Tesla is working on new battery technology that CEO Elon Musk says will enable the company within the next three years to make sleeker, more affordable cars that can travel dramatically longer distances on a single charge.
Tesla is expected to announce a breakthrough in electric vehicle battery chemistry on Tuesday that could bring down the cost of the vehicles and increase their range and durability.
Facebook has helped 2.5 million people to register to vote. The social platform has rolled out a voting information center that users can go for everything voting related.
The software giant said Monday that it is paying $7.5 billion for ZeniMax Media, the parent company of video game publisher Bethesda Softworks.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Video game engine, Unity, makes its debut on the NYSE. Kimberly Jabal, CFO, joined Cheddar to discuss the decision behind taking the company public.
The U.S. Commerce Department says it is prohibiting Chinese-owned TikTok and WeChat from app stores as of Sunday, citing national security and data privacy concerns.
