The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
A federal judge has halted a ban on TikTok's U.S. operations until at least November 12th when President Trump called for a complete ban of the social media platform. Cheddar's Michelle Castillo reports on the turbulent timeline of Trump's intervention with the social media app.
Kyle Malady, chief technology officer at Verizon, joined Cheddar to discuss the new MEC technology that he said would allow the development of "new and exciting products."
Uber can keep operating in London after it won its appeal of a decision by the British capital’s transit regulator not to renew its license.
Future moon explorers will face ultrahazardous radiation levels. That's the conclusion of a new study published by Chinese and German scientists Friday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
VIA optronics is making its debut on the NYSE after the company raised $93.8 million. Jurgen Eichner, CEO, joined Cheddar to discuss taking the company public and the company's success amid the pandemic.
Ohio Rep. Bob Latta joined Cheddar to discuss new safety legislation he's introduced for autonomous vehicles. The Self-Drive Act will create a national standard for operation of self-driving cars.
As undocumented immigrants navigate life in America, we're hearing a firsthand account of what it's like seeking higher education while being undocumented. Sarahi Espinoza Salamanca, founder and CEO of DREAMers Roadmap, joined Cheddar to discuss how to app helps other undocumented immigrants find funds to pay for school.
California plans to ban the sale of new gasoline-powered passenger cars and trucks in 15 years.
Federal prosecutors say four former eBay employees have agreed to plead guilty to their roles in sending live spiders and cockroaches in an effort to intimidate a Massachusetts couple who ran an online newsletter critical of the auction site.
