The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Grammy-winning singer Mary J. Blige, and Linda Goler Blount, CEO of the Black Women's Health Imperative, joined Cheddar to discuss a new Breast Cancer Month initiative encouraging Black women to get mammogram screenings.
Recent victims of ransomware attacks span the public and private sectors and include Universal Health Services, one of the largest hospital systems in the U.S., and the Clark County School District in Las Vegas.
Democratic lawmakers are calling for Congress to rein in Big Tech, possibly forcing Facebook, Google, Amazon, and Apple to break up their businesses.
Julie Samuels, executive director at Tech: NY, joined Cheddar to discuss the COVID NY Alert app that will be used for contact tracing in New York.
Tim Kendall, CEO of Moment and former Pinterest president, joined Cheddar to discuss the harrowing effects of social media use and how "big social's" methods are harming users.
Lee Brown, VP and global head of advertising business at Spotify, joined Cheddar to provide some insight into what exactly Gen Z is looking for.
Data analytics giant, Palantir, has made its debut on the NYSE. David Glazer, CFO, joined Cheddar to discuss opening day and company's success and vision for profitability.
A small air leak at the International Space Station has finally been traced to the Russian side, following a middle-of-the-night search by astronauts.
Pinterest CRO, Jon Kaplan, joined Cheddar to discuss the surge in activity on the app amid the pandemic. Kaplan also talks new features coming to the social media app.
Activist, Erin Brockovich joined Cheddar to advocate for 911 operators to be classified as first responders and address problems plaguing the water supply in U.S. communities.
