The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Electric vehicle industry insiders and watchers agree that the nascent business is entering 2021 with a lot of momentum but some uncertainty remains as the pandemic continues to rage now.
The Christmas Day bombing in downtown Nashville led to communications outages over hundreds of miles in the southern U.S., raising concerns about the vulnerability of U.S. networks.
Tech jobs are open, yet a strong, diverse group of potential workers are being overlooked.
Keeping people engaged during virtual meetings is essential for company success and productivity.
Federal officials are outlining new rules that will let operators fly small drones over people and at night.
Rob LoCascio, CEO of LivePerson, joined Cheddar to discuss the future of AI in customer service and e-commerce.
Movers+Shakers CEO and co-founder Evan Horowitz talked to Cheddar about how Generation Z looks for authenticity in brands on the TikTok platform.
SMBs are under attack, and these tips can keep the hackers at bay.
Since May of 2020, decentralized finance (DeFi) has seen a huge rise in assets and expansion. What will this mean for its users in 2021?
Home services search platform, the Porch Group, made its Nasdaq debut just in time for Christmas.
