The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Jeff Bezos' Blue Origin company has launched a new capsule into space to test all the astronaut perks before people strap in.
Toyota will pay $180 million to settle U.S. government allegations that it failed to report pollution control system defects in its vehicles for a decade.
Airbnb says it will be blocking and canceling reservations in the Washington, D.C. area during the week of the presidential inauguration.
The five-watt speaker delivers dynamic sound quality, enhanced by the bass and subwoofers, for an impressive listening experience.
Virginie Helias, chief sustainability officer at Procter & Gamble, spoke to Cheddar about the consumer goods manufacturer's initiatives to take on climate change and waste.
Boston Dynamic's vice president of business development Michael Perry talked to Cheddar about the variety of roles that its robot dog Spot could fill in business — and in the every-day lives of people.
With this flat-fee lifetime subscription, you get access to unlimited downloads of 500,000-plus premium, royalty-free vector designs for personal use.
Matanya Horowitz, CEO of AMP Robotics, spoke with Cheddar about how the company's latest fundraise will help it improve its robotic recycling system.
Mbye Njie, an activist and founder of the Legal Equalizer app, joined Cheddar to explain how the product might help Black and minority drivers and police officers alike during a traffic stop.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
