The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Topps unveiled an expansion of its Godzilla NFT collections while New York Comic Con held a panel on the crypto collectibles showing the surging interest in the space.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Google is cracking down on digital ads promoting false climate change claims or being used to make money from such content, hoping to limit revenue for climate change deniers and stop the spread of misinformation on its platforms.
With the Biden administration reportedly looking into regulating stablecoins like Tether and Circle, just what might those rules look like going forward?
General Motors plans to cash in as the world switches from combustion engines to battery power, promising to double its annual revenue by 2030.
A former Facebook data scientist has told Congress that the social network giant’s products harm children and fuel polarization in the U.S. while its executives refuse to change because they elevate profits over safety.
A Russian actor and a film director have rocketed into space to make the world’s first movie in orbit.
Facebook and its Instagram and WhatsApp platforms have suffered a worldwide outage.
Tesla says it delivered 241,300 electric vehicles in the third quarter even as it wrestled with a global shortage of computer chips that has hit the entire auto industry.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
