The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
A decade ago, long before streaming services, the amount of binge-watching viewers could take part in was slim. Now, streaming services have established binge-watching as a viewing norm. However, how can viewers know when they've crossed the line from innocent entertainment to harmful addiction? Judy Grisel, professor of psychology at Bucknell University, joins Cheddar News to discuss a new study that identifies psychological predictors of problematic binge-watching.
Glassdoor has officially revealed its list of the best places to work in the year 2022. The top 10 on the list include tech companies and just one retail company. Senior economist at Glassdoor, Daniel Zhao, joined Cheddar to discuss more.
Students in the Chicago Public School system will head back to class tomorrow at long last. The move comes after four days of canceled classes due to clashes between teachers and the city, including Chicago Mayor Laurie Lightfoot. National Educational Reporter at USA Today, Richard Erin, joined Cheddar to discuss more.
The internet shutdown has led some Kazakhstan-based miners to hint that they may be looking for greener pastures, while others are banking on a return to normal once the social unrest settles in the country.
Take-Two Interactive, maker of "Grand Theft Auto" and "Red Dead Redemption," is buying Zynga, maker of "FarmVille" and "Words With Friends," in a cash-and-stock deal valued at about $12.7 billion.
American activists are appealing to Tesla Inc. to close a new showroom in China’s northwestern region of Xinjiang, where officials are accused of abuses against mostly Muslim ethnic minorities.
AT&T and Verizon said Monday they will delay activating new 5G wireless service for two weeks following a request by Transportation Secretary Pete Buttigieg, who cited the airline industry’s concern that the service could interfere with systems on planes.
In a case that exposed Silicon Valley’s culture of hubris and hype, Elizabeth Holmes was convicted Monday of duping investors into believing her startup Theranos had developed a revolutionary medical device that could detect a multitude of diseases and conditions from a few drops of blood.
