The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
PlayVS CEO and founder Delane Parnell is helping shift the culture of amateur sports across the U.S. through esports.
For Meta, the sell-off marks another failed attempt by the social media giant to reinvent its core business model. What it means for other stablecoin projects, however, is still an open question.
Tesla is recalling nearly 54,000 vehicles because their “Full Self-Driving” software lets them roll through stop signs without coming to a complete halt.
Toyota says it's working with Japan’s space agency on a vehicle to explore the lunar surface, with ambitions to help people live on the moon by 2040 and eventually live on Mars.
The study by California researchers that was published in Thursday’s journal Environmental Science & Technology found that more than 2.6 million tons of methane leaks into the air from gas stoves in the United States even when they aren't running.
Despite wild fluctuations and increasing competition from other canine-themed coins such as Shiba Inu and Dogelon Mars, Dogecoin has held onto the top spot of meme coins.
Tesla Inc. has posted record fourth-quarter and full-year earnings as deliveries of its electric vehicles soared despite a global shortage of computer chips.
Heirs of Pablo Picasso, the famed 20th-century Spanish artist, are vaulting into 21st-century commerce by selling 1,010 digital art pieces of one of his ceramic works that has never before been seen publicly.
Arguably the biggest challenge to the rise of electric vehicles is their outsized demand for rare earth minerals. Cheddar's Alex Vuocolo does a deep dive into the struggle over securing supply chains for a green tech future.
