The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Following Russia's incursion into Ukraine, the U.S. is warning businesses and major banks to brace themselves for cyberattacks. Lester Munson, a senior fellow at the National Security Institute, joined Cheddar News to break down what this means for financial institutions “So we need to be concerned about not just intentional Russian hacks against American entities but also what Russia is doing in Ukraine. Those things can impact us as well," he said
romantic scams have hit a record high, according to the FTC. Last year alone, victims lost an estimated $547 million, which is six times more than the recorded total from 2017. Debbie Montgomery- Johnson, a victim of romantic scams and the author of the 'Woman Behind the Smile,' joined Cheddar to discuss more.
Dr. Brian Moore, CEO & Co-founder of sports performance and technology company Orrecco, joins Cheddar Innovates to discuss how the @thlete platform is helping pro athletes and Olympians improve their performance, and what the future of tech in the world of sports may look like.
Tom and Darr Aley, Co-Founders of Aidentified, join Cheddar Innovates to discuss how the platform is becoming the next social network for companies to make connections in an increasingly digital world.
Cloud-based marketing technology firm, Zeta Global reported strong Q4 earnings after the bell on Wednesday, with revenue up 18 percent. David Steinberg, CEO and co-founder, joined Cheddar's Opening Bell to discuss the company's big results, how marketers are turning to its first-party tech solutions and its plans for future growth. "We raised our guidance pretty dramatically for this year," he said. "We publicly announced our Zeta 2025 plan, which we have been focused on internally since 2020 but to get to over a billion dollars in revenue per year and a 20 percent operating margin by 2025."
