The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
U.S. stocks rebounded to end higher on Thursday after President Biden announced new sanctions against Russia following the country's attack on Ukraine. The Dow was down 859 points at its lowest point of the session, before ultimately finishing the day in the green. Melissa Armo, founder and owner of the Stock Swoosh, joins Cheddar News' Closing Bell to discuss.
HearHere bills itself as a mobile audio entertainment app for road trips. The company just announced $3.2 million in seed funding led by Camping World, a retail company that sells recreational vehicles and camping supplies. HearHere's GPS-powered app offers over 8,880 stories across the continental U.S. and serves up the stories based on a users' geographic location and interests. The stories are narrated by some big-name celebrities including actor Kevin Costner, who is a co-founder of the company. Woody Sears, co-founder and CEO of HearHere, joins Cheddar News' Closing Bell to discuss.
On December 25, 2021, NASA got into the holiday spirit by launching the James Webb Space Telescope, the largest and most powerful space science observatory in history.
It is intended to succeed the Hubble Space Telescope as NASA's flagship mission in astrophysics and is able to view objects too old and distant for Hubble. Gregory Robinson, director of NASA's James Webb Space Telescope program, joins Cheddar News' Closing Bell to discuss the mission. "I think a lot of what we don't know today is what I'm expecting to find and certainly really understand what took place more than 13.5 billion years ago and see the formation of some of the first galaxies in our universe," said Robinson.
YouTube creator platform Spotter recently announced $200 million in Series D financing at a valuation of $1.7 billion, led by SoftBank Vision Fund 2. Spotter allows YouTubers to license the rights to their video catalogs in exchange for large sums of cash paid upfront. The company's clients include some of YouTube's most popular personalities, with a combined total of more than 1.2 billion subscribers. Aaron Debevoise, founder and CEO of Spotter, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine conflict drags on — and global economies could see pandemic-era prices and supply chain issues come back full force. Both countries supply key commodities and materials, including semiconductor production. That sector, in particular, was hit hard by the pandemic and was just beginning to see a recovery when the invasion began. What happens next? Do companies have enough to fall back on and can they rely on pandemic-era measures to stay afloat? Everett Millman, Chief Market Analyst at Gainesville Coins, joins Closing Bell to discuss which sectors are being hit the hardest, rising prices, how consumers could feel the impact, and more.
Jamie Hemmings and Jilea Hemmings, owners and founders of Nourish + Bloom Market, join Cheddar News to talk about the inspiration behind creating their cashierless grocery store.
While crypto exchanges have been used to aid Ukraine amid the Russian invasion, critics point to possible sanction evasion on the Russian side using the same technology. Cheddar's Alex Vuocolo takes a closer look.
TikTok is extending the maximum length of its platform's clips to 10 minutes in length, a big leap from its three-minute cap, in order to keep up with competitors such as YouTube and Instagram Reels.
