The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
NFT and digital collecting platform Neon recently raised $3 million in seed funding. The startup also launched the world's first NFT vending machine, located in New York City's Financial District. Neon says it aims to be the simplest and most accessible way to buy, sell, and trade NFTs, both online and in the real world. Kyle Zappitell, CEO of Neon, joined Cheddar News' Closing Bell to discuss.
President Biden issued his first executive to begin determining how the United States will move forward on digital currencies. Charlotte Principato, a financial services analyst for Morning Consult, joined Cheddar News Wrap to discuss. "What this executive order says is that crypto is mainstream," she said. "The United States has put our hat in the race to create a central bank digital currency and one with the power of the U.S. dollar behind it, so I think it's a really exciting time for both the cryptocurrency and the digital asset world."
President Joe Biden on Wednesday signed a long-awaited executive order on cryptocurrencies, striking a careful balance between highlighting the risks of digital assets and touting their potential benefits.
The price of nickel, one of the key minerals needed to produce stainless steel and lithium-ion batteries, saw an unprecedented surge Tuesday amid fears that Western sanctions could cut off Russian supplies of the crucial commodity.
Apple on Tuesday unveiled a new version of its budget-priced iPhone that’s capable of connecting to ultrafast 5G wireless networks, an upgrade that has been available on the company’s upscale models for more than a year.
