The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Sketchers is yet another retailer to announce its entrance into the realm of the metaverse. The footwear company will be launching virtual clothing as well as an experiential store in Decentraland.
Cheddar catches up with Edwina Fitzmaurice, EY Chief Customer Success Officer, at South by Southwest in Austin, Texas to break down why artificial intelligence will not replace the jobs of humans, and why creatives are leading the way towards the metaverse.
As the Russia-Ukraine conflict continues to grow, so do concerns over the impact it could have on the international space community, and more specifically, the International Space Station. Those concerns come after Dmitry Rogozin, the director of Russia's state space agency, posted several tweets over the last few weeks in which he threatened to 'destroy Russia's cooperation on the ISS.' Olympia LePoint, rocket scientist and author of 'Answers Unleashed II: The Science of Attracting What You Want,' joined Cheddar News' Closing Bell to discuss.
U.S. markets closed the day at session lows as the Dow marked its fifth straight week of losses. Investors continue to weigh inflation and the ongoing Russia-Ukraine war and growing economic risk factors. George Seay, CEO of Annandale Capital, joins Cheddar News' Closing Bell to discuss.
