The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The future of entertainment is interactive, according to the creators of the Fireside app. Mark Cuban and Falon Fatemi say that more and more, audience members will want to be part of the live content they are watching, and Fireside helps content creators do just that. They can create a live audience Q&A, facilitate a discussion, and more, all with the click of a button in the app. Creators also have full control of how they distribute and monetize each piece of content they create. Fatemi, CEO & Co-Founder of Fireside, joins Cheddar to discuss the app's interactive content features, what users and creators can get out of the app, plans for NFT and other virtual products, and more.
Predicting the weather is always a tall task, but it's even more difficult in third-world countries. Atmo is looking to make it easier for the world to forecast the weather with its game-changing Supercomputer. Atmo's CEO Alexander Levy and VP of Government Relations Anna Prouse joined Cheddar News' Closing Bell to talk all about the company's supercomputer and its impact in Uganda.
Tim Davis, Partner and Executive Managing Director at Steward Partners, joins Cheddar News' Closing Bell, where he discusses what activity we could expect to see from the crypto market this week as the Fed decision approaches, the prices of Bitcoin and Ether struggle to find a spark, and the industry continues to digest President Biden's executive order on crypto.
Mission-driven fintech company Propel raised $50 million in a Series B round led by Nyca Partners. Propel's mission is to help low-income Americans improve their financial health. The company's free app is called Providers, designed as a one-stop-shop for Americans to manage government benefits and other income side-by-side. Jimmy Chen, founder and CEO of Propel, joins Cheddar News' Closing Bell to discuss.
Slingshot Aerospace, a company focused on the future of space sustainability, raised $25 million in its latest Series A funding round. The company's projects will allow commercial, government, and civil satellite operators to share traffic information. Slingshot Aerospace's co-founder and CEO Melanie Stricklan joined Cheddar News' Closing Bell to talk about the up-and-coming company.
A Ukrainian drone company is using its technology to help defend its home nation during the ongoing war with Russia. Valerii Iakovenko, co-founder and CEO of DroneUA, joined Cheddar News to discuss its efforts to help against the invasion. "These drones can be used to do strikes more precise and even cheap drones, even simple technologies can help to make a defensive possibilities more precise," he said.
Ford has released its plans to grow its electric vehicle business to Europe — despite a potential lack of full features due to the ongoing chip shortage. Dan Ives, managing director of equity research at Wedbush, joined Cheddar News to talk about the challenges facing the automaker. "I mean for them, it's really a Catch-22 because they can't lose out on demand," he said. "And they're having to make some tough decisions." He noted that Ford's stock is under pressure even as the electric vehicle play is the right long-term decision.
Pete Davidson is heading to space. The “Saturday Night Live” star will be among the six passengers on the next launch of Jeff Bezos' space travel venture, Blue Origin.
