The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Allego, a European electric vehicle charging company, is officially public. With charging stations in 16 European countries and counting, Allego will play a strong supporting role in Europe's transition to clean energy, as its stations pull exclusively from renewable sources. Mathieu Bonnet, CEO of Allego, spoke with Cheddar's Opening Bell about its recent listing, the future of the EV industry, and what the Russia-Ukraine war means for the adoption of electric vehicles.
Neonvest is a platform connecting startups and entrepreneurs with experts in the VC space. The startup says it's in the process of raising a seed round of approximately $2.5 million from a mix of angel and institutional investors. Aakash Shah, co-founder of NeonVest, joins Cheddar News' Closing Bell to discuss.
The Bill Gates-founded Breakthrough Energy company invested $80 million in Verdox Inc. to facilitate efficient, lower-cost technolog to remove carbon from the air and emission sources. CEO of Verdox, Brian Baynes, joined Cheddar News to discuss the investment, how the company's tech works, and where he sees it going. "We anticipate that with technologies like ours, we potentially can get to the scale of about a million tons per year within 5-10 years," he said. "And then ultimately we need to be doing this at the scales of billions of tons per year and ultimately about 10 billion tons per year in the year 2050."
Amazon closed its deal to buy MGM's many content brands for $8.5 billion, and Michael Pachter, a managing director at Wedbush Securities, joined Cheddar News to discuss the e-commerce giant's second-largest acquisition to date and how he thinks it will all pay off. "To make a movie today, you just can't even think about it for less than 30 million bucks, so 4,000 movies, I mean that's several billion dollars worth of assets," he said, noting how it would also add to Amazon's little-known ad-supported IMDb TV service. "I don't know that the IMDb TV guys actually talk to the Amazon Prime Video guys, but a lot of content, it makes the value of a Prime subscription much, much greater, and people are far, far less likely to churn even if they're only buying one package every three months."
Beer brand Heineken recently revealed its foray into the metaverse was something of a joke, but how serious are brands taking the latest craze in general? Cheddar's Alex Vuocolo takes a closer look.
