The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Cheddar News senior reporter, Michelle Castillo joined Scott Keogh, CEO of Volkswagen Group of America, for a ride in the new ID.Buzz electric van at South by Southwest. Keogh touched on issues from the auto giant's commitment to electrification and achieving carbon neutrality to the need for more charging infrastructure to support the electric vehicle wave. "We made a commitment to be CO2 neutral, and I think the reason it is, simplistically is, we're the world's largest car company. We're responsible for 1 percent of global CO2 emissions, and frankly, leaders have to lead and so that's what we want to do," he said.
The U.S. Securities and Exchange Commission Monday laid out a proposal that would require businesses to disclose the emissions they produce. Kathleen Rogers, CEO & President at EARTHDAY.ORG, joined Cheddar News to break down the implications of this historic step.
Electric car manufacturer Tesla opened its first European factory on the outskirts of Berlin in an effort to challenge German automakers on their home turf.
