The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Cannabis producer Cresco Labs is acquiring rival Columbia Care in a $2 billion all-stock deal, creating the largest U.S. cannabis company by sales. The deal, which is expected to close in the fourth quarter of 2022, is one of the biggest in the industry's history and would make Cresco the dominant player in a market projected to reach $46 billion in revenue by 2026. Charlie Bachtell, CEO of Cresco Labs, joins Cheddar News' Closing Bell to discuss.
Sports betting has boomed over the past year; but at the same time, sports betting stocks have not been so hot. Now, some sports betting brands are starting to rethink how to spend their money, especially when it comes to ads. It will come after online sports betting brands spent more than $320 million on advertising in 2021, up 38% from 2020, per MediaRadar. Brendan Coffey, sports finance reporter for Sportico, joins Cheddar News' Closing Bell to discuss.
Rowing-machine maker, Hydrow, raised $55 million in Series D funding round, led by Constitution Capital. Hyrdow offers a connected rowing machine that costs $2,495. The company's funding round comes as the at-home fitness industry is facing some challenges, due to many consumers returning to gyms after working out at home during the pandemic. Bruce Smith, founder & CEO of Hydrow, joined Cheddar News' Closing Bell to discuss.
Sam Thapaliya, Founder of Zebec, explains the two major problems associated with paying public figures in crypto, and how his firm is best-suited to help facilitate payments within the growing industry.
Wes Fulford, CEO of Viridi Funds, breaks down how several key headlines, include President Biden's executive order on crypto and rising inflation, are impacting the price of major cryptocurrencies during a volatile period.
Volvo electric vehicles will soon be able to charge at Starbucks ChargePoint locations. Anders Gustafsson, head of the Americas for Volvo Cars, Michael Kobori, Starbucks chief sustainability officer, and Pasquale Romano, president and CEO of ChargePoint, joined Cheddar News Wrap to talk about their joint effort to provide more accessibility for electric vehicle charging. “When you pull into the Starbucks, you pull into the parking lot and the chargers will be set up right there so you can pull in, plug in your car, walk into the Starbucks," said Kobori. "And it's a safe location to recharge, to connect to the Internet while you're charging."
